Sloans Country Sports
BackSloans Country Sports in Inverurie positions itself as a specialist destination for hunting, shooting and angling equipment, appealing both to experienced shots and newcomers taking their first steps into field sports.
The business presents a broad focus across disciplines rather than concentrating on a single niche, which is useful for anyone who wants to source a full kit for a day on the peg, a rough day with the dog or time spent on local rivers. Customers highlight the knowledgeable, patient staff as one of the strongest aspects of the shop, particularly when it comes to navigating licensing, choosing an appropriate firearm and matching clothing and accessories to specific sporting needs.
One of the defining features of Sloans Country Sports is the emphasis on personal advice in-store. Several visitors mention that staff take their time to understand what a customer actually does in the field before making any recommendations, rather than pushing the most expensive option. This approach is especially valued by people buying their first firearm, who often arrive with questions about licensing and suitable calibres for different quarry. The presence of long-standing team members involved in the family business reinforces a sense of continuity and practical experience that many clients find reassuring when making significant purchases.
For shooters, the shop offers an extensive line-up of shotguns and rifles, including new and second-hand options to suit differing budgets, which is frequently praised in independent feedback. Visitors refer positively to the breadth of choice, noting racks of over-and-under and side-by-side shotguns along with a selection of rifles suitable for stalking and vermin control. The second-hand stock is often described as well presented and in good condition, which appeals to those looking to gain access to better-quality brands at a lower price point.
Beyond guns themselves, Sloans provides a full complement of supporting equipment. Shoppers can expect to find ammunition, cartridges, slings, cleaning kits and accessories that allow them to leave with everything needed for a day on the hill or at the clay ground. Regulars also point out that there is typically a good range of ear protection, gun slips and security items, which are essential purchases for anyone building up their kit from scratch. While some shooters comment that prices can feel high in certain areas, others consider the pricing fair given the quality and the level of advice included in the purchase.
The clothing and footwear side of the shop is another important element for many visitors, and this is where Sloans positions itself as a full country sports retailer rather than a simple gun counter. Shoppers report rails of country jackets, breeks, waterproof trousers and knitwear suitable for driven days, walked-up shooting and rough weather. Footwear is usually described as covering wellingtons and walking boots from established field-sport brands, intended to cope with Scottish conditions. This variety makes it easier for customers to coordinate technical garments with traditional tweed and modern performance fabrics, although those accustomed to online discount outlets may find that many items sit at a mid-to-premium price level.
On the fishing side, Sloans Country Sports aims to serve both visiting anglers and local regulars with a dedicated angling section. The business advertises an array of fishing rods, reels, baits, tools and terminal tackle, with a particular emphasis on game and fly fishing that reflects the local rivers. Shoppers can expect to see flies, leaders, lines and accessories geared towards salmon, trout and sea-trout fishing, as well as some spinning and lure options. As with the shooting department, the team can offer practical tips on matching tackle to local waters, which is helpful for those unfamiliar with conditions in Aberdeenshire.
One distinctive service that sets Sloans apart is its role in issuing local angling permits. The shop sells permits on behalf of the Inverurie Angling Association for stretches of the Don and Urie, as well as access to the Manar beat of the River Don. This makes Sloans a practical starting point for anglers planning sessions on these waters, as they can obtain the necessary paperwork, pick up flies and terminal tackle and ask for informal guidance on recent river conditions in a single visit. The requirement for payment in cash or cheque for certain permits is worth noting for travelling anglers who increasingly rely on card payments.
For newcomers, this combination of retail and permit sales can be particularly beneficial. Someone beginning to fish locally can walk into the shop, discuss which sections of river might suit their experience level, obtain the relevant access and then choose suitable tackle with staff who understand both the formal regulations and the day-to-day realities on the bank. Experienced anglers may also appreciate being able to fine-tune their selection of lines and flies based on conversations with people who hear regular feedback from the local angling community.
The general atmosphere in Sloans Country Sports is frequently described as friendly and welcoming, with several reviewers singling out individual staff members for going out of their way to help. Shoppers mention feeling comfortable asking what they consider basic questions about licensing, gun fit or choice of clothing, without being rushed or judged. This is an important consideration for anyone who might feel intimidated walking into a specialist shooting and fishing retailer for the first time. A family-run structure also contributes to a sense that the team is invested in long-term relationships rather than one-off transactions.
At the same time, there are recurring critical points raised by some customers that potential visitors should factor into their expectations. One common observation is that certain items are perceived as expensive compared with online prices, particularly for accessories and general outdoor clothing. While supporters argue that the pricing is reasonable when the quality of stock and the value of in-person advice are considered, those who are primarily driven by price may find better deals on the internet if they already know exactly what they want. This tension between specialist bricks-and-mortar service and online discounting is not unique to Sloans, but it is clearly visible in customer feedback.
Another notable criticism concerns the online presence of the business. Some reviewers comment that the website does not reflect the depth and variety of stock available in the shop and can be difficult to use when trying to browse or order items at a distance. For modern customers who prefer to research products in detail before visiting or who live too far away to drop in regularly, this limited online experience can be frustrating. It may also mean that Sloans misses out on potential sales from people who are actively looking online for specific brands or types of kit that are actually available in-store.
The physical layout of the shop is generally well liked by those who mention it, with positive references to a traditional gun-room feel combined with modern displays of clothing and accessories. Customers often describe a comfortable environment where they can spend time comparing options and handling products. However, like many specialist retailers based in established premises, space can be at a premium, and visitors looking for very large stock displays comparable to warehouse-style outlets may find the selection more curated than exhaustive. The benefit of this curation is that much of what is on show has been chosen specifically for field performance in local conditions.
Strengths for shooting customers
For those focused on shooting, Sloans Country Sports offers several clear advantages. The broad choice of firearms, including both new and second-hand guns, allows customers to compare multiple options across different price brackets, which is particularly valuable when budget and gun fit need to be balanced carefully. Many reviewers emphasise the quality of advice on choosing a first shotgun or rifle, describing staff who are willing to spend time checking mount, eye alignment and suitability for the intended use.
The shop’s range of cartridges, ammunition and accessories makes it a practical one-stop destination before a day in the field or at the clay ground. Customers also highlight the benefit of speaking with staff who understand local shooting opportunities and can discuss how particular loads, chokes or clothing choices might work in typical Aberdeenshire conditions. This type of guidance can be difficult to replicate through online retailers, where product descriptions are generic and there is no straightforward way to ask tailored questions.
Strengths for anglers
Anglers, particularly those targeting salmon and trout on the Don and nearby waters, are well served by the dedicated fishing department. The availability of rods, reels, lines and flies suited to local rivers, combined with the ability to obtain official permits on the spot, is a strong practical advantage. Staff familiarity with local angling associations and beats enables them to provide more than just product advice; they can also explain how permit systems work, what documentation is required and what a visiting angler should expect in terms of water types and typical conditions.
Having a single point of contact for both tackle and permits simplifies trip planning. An angler can call in, confirm which stretch of the river they intend to fish, talk through tackle choices and leave with both the legal access and the practical equipment sorted. For those new to river fishing or returning after a break, this integrated approach can reduce uncertainty and improve the chances of a productive day.
Points potential customers should weigh up
Anyone considering Sloans Country Sports should be aware of the trade-offs that come with choosing a specialist independent retailer over larger online platforms. On the positive side, the business delivers strong in-person service, tailored advice and a carefully selected mix of guns, clothing and angling gear. This is particularly valuable if you are buying high-value items or starting a new discipline and want guidance from people with direct field experience.
On the other hand, those who are primarily motivated by the lowest possible price may find that some lines cost more than online equivalents, and that the current website does not always make remote shopping straightforward. A few reviewers also mention that the digital presence does not do justice to the in-store range, which can be a drawback if you live at a distance and prefer to research extensively before committing to a visit. Balancing these elements is important when deciding whether Sloans is the right fit for your needs as a shooting or fishing customer.
Overall, Sloans Country Sports stands out as a long-established country sports retailer that combines in-depth shooting and angling knowledge with a strong focus on face-to-face service. It is particularly well suited to those who value expert advice, access to local fishing permits and the reassurance of handling equipment in person before buying. Potential visitors should bear in mind the feedback about pricing and the limitations of the online offering, but many customers ultimately feel that the combination of product quality, personalised support and specialist knowledge justifies choosing this shop as their regular outfitter for life in the field and on the river.