Awesome Fishing is a small, specialist charter operation that focuses on giving anglers an intensive, hands‑on experience rather than simply providing a boat ride. Working from Dale in Pembrokeshire, it centres everything around targeted lure sessions with an emphasis on quality instruction, modern tackle and thoughtful use of local knowledge. For anyone interested in bass fishing from a boat, this charter stands out for its highly focused approach, but there are also some limitations that potential customers should weigh up before booking.

The heart of Awesome Fishing is guided lure fishing for inshore species, particularly bass and pollack, using modern techniques and light, sensitive tackle. Instead of general bait fishing, trips are tailored to anglers who want to improve their skills with soft plastics, hard lures and saltwater fly methods, often referred to as saltwater lure fishing and saltwater fly fishing (SWFF). This specialisation means that the skipper is constantly refining drifts, lure choices and depths to keep rods bending, which appeals to anglers who like a more technical style of sea angling. Those who are more interested in relaxed, static sea fishing with simple rigs may find the experience more intense than they expected, but for keen anglers the focus on modern methods is a clear strength.

The operation is run aboard a small aluminium fast fisher that is licensed for just two passengers, giving each guest a high level of space and attention. Reviews consistently highlight how quick and stable the boat feels for inshore work, and how well the deck is laid out for lure and boat fishing rather than crowding people around the rail. This small‑group format allows the skipper to watch every cast, make ongoing adjustments to technique and share detailed tips, something that is often impossible on larger, more crowded fishing charters. On the other hand, the two‑angler limit may not suit larger families or groups who want to head out together in one go, and the intimacy of the setup can make availability tight in peak season.

Customer feedback repeatedly mentions the professionalism and patience of the skipper, Jimmy Lemon, who has decades of experience fishing these waters. Anglers comment on his willingness to share knowledge, from reading the sounder and tides to choosing specific lures and working them correctly. Several visitors describe arriving with limited lure experience and leaving with new confidence in sea bass fishing, having caught fish under conditions that could easily have left them blank without guidance. At the same time, the technical nature of the tuition‑heavy approach means that complete beginners who simply want a casual mackerel bash may feel slightly out of place unless they are open to learning and actively participating.

Reviews from families and mixed‑ability groups suggest that Awesome Fishing can still work well as an introduction to sea angling. Shorter trips targeting mackerel have produced multiple fish even for first‑timers, and parents mention children catching their first mackerel or bass with obvious pride. In these cases, the skipper keeps things simple and safe while still maintaining his usual standards for tackle and boat handling. However, because the business is geared more towards specialist fishing trips than generic sightseeing, those looking primarily for wildlife watching or coastal cruising may find the experience more focussed on the fishing itself than they expected.

The inshore grounds around Dale and Marloes provide a mix of reefs, rough ground and sheltered bays, and Awesome Fishing makes full use of this variety. Anglers report sessions where bass and pollack were caught repeatedly, including fish of notable size, when conditions allowed. Previous guests often highlight how the skipper carefully sets up precise drifts over productive marks, sometimes returning to small areas multiple times to maximise the chance of connecting with better fish. This targeted approach to boat angling can be very rewarding, but it also makes trips more sensitive to wind, tide and water clarity; when these are against you, the skipper can mitigate some of the difficulty but not remove it entirely.

One of the most frequently praised aspects of Awesome Fishing is the quality of the equipment supplied. Guests describe rods, reels and lures as high‑end and well maintained, which is particularly important for modern sea lure fishing, where sensitivity and balance make a real difference. Those who do not own their own gear can step aboard and immediately fish with appropriate tackle designed for bass lure fishing and light inshore work. The downside is that this specialised gear can feel unfamiliar to absolute beginners, and some may need time to adjust to braided lines, light rods and unfamiliar lure styles before they feel fully comfortable.

Professionalism extends beyond tackle and guiding. Visitors often mention that trips run to time, that safety is clearly taken seriously, and that the skipper communicates plans and expectations clearly before and during the outing. The small vessel and limited numbers help here, as the skipper can keep a close eye on everyone on board and adjust plans quickly in response to weather changes or angler needs. At the same time, the size of the operation means that there is usually just one boat and one skipper; if conditions deteriorate or the skipper becomes unavailable, there is less flexibility than some larger sea fishing charters with multiple vessels and crews.

Photography from previous trips shows a broad range of catches, from chunky pollack and pristine bass to summer mackerel destined for the barbecue. Anglers comment that even on days with challenging wind or visibility, the skipper persists in adjusting tactics to locate feeding fish. On better days, guests mention losing count of the number of bass or pollack landed, which underlines the effectiveness of a dedicated bass charter run by someone who knows his marks intimately. Nevertheless, as with all sea fishing trips, results can vary; there are no guarantees, and those expecting guaranteed big fish on every session may need to moderate their expectations.

Because Awesome Fishing operates as a niche, high‑contact guiding service rather than a high‑volume tourist boat, it tends to suit certain types of client particularly well. Anglers who already enjoy shore fishing or freshwater lure fishing and want to transfer those skills to saltwater will likely appreciate the detailed instruction and the chance to refine their techniques on a well‑handled vessel. More casual visitors looking for a simple, low‑effort fishing trip might prefer an operator that focuses on bait fishing with larger groups and less emphasis on technique, especially if they are not interested in the finer points of lure presentation and fish behaviour.

Another point worth considering is that the strong focus on lure fishing for bass and pollack means that other styles, such as bottom fishing with bait for a wide mix of species, are not the main priority. For some anglers, that single‑minded approach is exactly what they want; they come specifically to target bass on lures in a structured, educational way. Others who enjoy variety and the chance of rays, conger or other species on bait might view this specialisation as a limitation. It is therefore important for potential clients to be clear with themselves about what sort of sea fishing charter experience they are seeking.

The operating season typically runs from Easter through to late autumn for boat trips, reflecting the periods when weather windows and fish activity are most favourable for inshore lure work. This seasonality means that booking during shoulder months can be rewarding in terms of quieter marks and active fish, but the weather can be more variable, adding an element of risk. In high summer, demand from visiting anglers and holidaymakers increases, which can make it harder to secure preferred dates on a small, two‑passenger fishing boat. Planning ahead and being flexible with timing can help mitigate these constraints.

Overall, Awesome Fishing presents itself as a dedicated, technique‑driven charter aimed at anglers who value instruction, modern methods and an intimate boat setting over large‑group outings. Strengths include knowledgeable guiding, high‑quality tackle, a well‑designed inshore vessel and a consistent record of putting guests onto bass, pollack and mackerel when conditions allow. On the less favourable side, the small capacity, specialist focus on lure fishing for sea bass, sensitivity to weather and tides, and limited suitability for large groups or very casual anglers are all factors that potential customers need to consider carefully. For those whose priority is a focused, small‑scale sea fishing trip built around learning and improving lure techniques, this operation offers a distinct and well‑regarded option.