Home / Fishing Tackle Shop / Frankies Fishing Tackle
Frankies Fishing Tackle

Frankies Fishing Tackle

Back
42 Norton Rd, Stockton-on-Tees TS18 2BS, UK
Fishing store Store
8.8 (84 reviews)

Frankies Fishing Tackle is a compact independent shop that focuses on supplying practical gear and everyday essentials for anglers rather than trying to look like a glossy showroom. From the outside it appears modest, but inside it aims to cover the basics that many local sea and coarse anglers need, from hooks and end tackle through to bait, rods and reels. The business has been trading for a number of years as a specialist retailer of sports and fishing equipment, which gives it a certain stability and familiarity among regular customers who prefer a traditional bricks-and-mortar tackle shop to faceless online marketplaces.

One of the first things many visitors notice is the emphasis on core angling items rather than lifestyle accessories. Shelves tend to be stocked with everyday consumables such as line, terminal tackle, floats and weights alongside a changing selection of rods and reels suitable for local rivers, stillwaters and the coast. Anglers looking for a straightforward fishing tackle shop where they can quickly pick up bits and pieces for a session often find the layout practical, even if it lacks the polished presentation of big chain stores. This no-frills approach appeals to customers who prioritise function and value over glossy branding.

A recurring theme in comments from satisfied customers is the friendly and informal manner of the owner. Anglers describe him as approachable, easy-going and keen to have a laugh, which helps create a relaxed atmosphere where people feel comfortable asking for advice on rigs, methods and local venues. Some regulars feel more like they are calling in to see a mate who happens to know his fishing rather than dealing with a distant salesperson. For newcomers to angling, that approachable personality can make it less intimidating to ask basic questions about choosing their first rod, setting up a simple float rig or picking suitable line strength.

The level of product knowledge is another aspect that tends to come up positively. The owner has a reputation among many locals for knowing his subject and being willing to share tips on baits, rigs and tactics that work in nearby waters. For example, sea anglers visiting from other parts of the country have commented that he understands the demands of beach and pier fishing and is able to steer them towards appropriate gear rather than simply pushing the most expensive items. This kind of grounded advice is valuable for anglers who want practical, experience-based guidance instead of generic sales patter.

Pricing is frequently highlighted as one of the stronger points of Frankies Fishing Tackle. Customers who shop there regularly often remark that items are sensibly priced and that deals or discounts are sometimes offered, especially when buying several bits of tackle together. On occasion, anglers have mentioned receiving a price break or an extra item thrown in, which contributes to the impression of a shop that tries to look after its loyal customer base. For budget-conscious anglers putting together a full kit of rods, reels, terminal tackle and bait, the combination of fair prices and the possibility of a deal can make a noticeable difference.

In terms of product range, the shop aims to cover the main needs of coarse and sea anglers rather than specialising purely in one discipline. You are likely to find essential fishing rods, entry-level and mid-range fishing reels, a choice of fishing line, hooks and swivels, along with basic luggage and accessories. For many local anglers this breadth is adequate, as they can walk in and walk out with everything required for a Sunday on the river or an evening on the beach. However, those looking for a highly specialised lure selection, ultra-high-end carp gear or an expansive range of fly-fishing products may find the selection more limited compared with large destination superstores.

Footfall also comes from anglers who value being able to discuss specific local conditions. Frankies Fishing Tackle is well placed to cater for people targeting nearby rivers, stillwaters and coastal marks, and advice often extends beyond which rig to use to include local knowledge about what has been catching recently. This can be especially useful for visiting anglers who want to make the most of a short trip and need quick, realistic guidance on baits, tides and times rather than simply browsing anonymous online reviews. The combination of local insight and essential gear is a key part of the appeal for many customers.

On the other hand, online feedback shows that the customer experience is not consistently positive. There are reports from anglers who have arrived expecting the shop to be open, only to find the doors still shut well after the advertised opening time. Some describe waiting outside for a noticeable period and then having to phone the shop to check whether it would open at all that day. When you travel specifically to pick up bait or a particular item before heading out, such uncertainty can be frustrating and can undermine confidence in relying on the shop for time-sensitive purchases.

There are also more serious concerns raised around after-sales service and returns. While some anglers speak highly of the owner’s willingness to help and even to sort out issues with no fuss, others report occasions where faulty products have not been refunded or replaced to their satisfaction. A small number of customers claim that items were defective straight out of the packaging and that they could not secure a refund or even an exchange. For anglers used to strong consumer protection and flexible returns from larger retailers, this can be a significant drawback and may influence whether they feel comfortable making higher-value purchases such as premium rods or reels.

Online ordering represents another mixed area. On the positive side, having the option to order from a small specialist can be attractive to anglers who prefer supporting an independent shop. However, there are accounts of orders arriving as a different model than the one originally requested, followed by difficulty in getting a response by email when trying to arrange an exchange. Where communication is prompt and issues are resolved swiftly, customers tend to be very loyal, but reports of unanswered messages and slow resolutions suggest that the online side of the business may not always match the expectations set by larger e‑commerce operations.

The contrast between positive stories of “no‑quibble” refunds and negative accounts of unhelpful responses indicates that experiences can vary considerably between customers. Some anglers recall receiving quick refunds on unsuitable line, plus a gesture of goodwill such as a free spool to test, which paints a picture of a shop that can be generous and keen to retain goodwill. Others, by contrast, describe feeling ignored when products arrived faulty or not as described. This variability is important for prospective customers to consider, particularly if they intend to place substantial orders or depend on the shop for critical equipment ahead of a trip.

Stock levels and variety also appear to fluctuate over time. Like many independent tackle shops, Frankies Fishing Tackle has to balance the demands of carrying enough choice to satisfy regulars without tying up too much capital in slow-moving lines. As a result, while the essentials of a typical fishing tackle shop are usually present, specific branded items or niche products may not always be available on demand. For anglers who know exactly which specialist method feeder, lure or high-end reel they want, that can mean having to order elsewhere or wait until a particular delivery arrives.

For beginners and casual anglers, however, the emphasis on core items and straightforward rigs can be an advantage. Staff are used to putting together simple starter setups that enable someone with little experience to walk out ready to go fishing, whether for coarse species on local stillwaters or for sea species from nearby marks. Being able to get this level of guidance in person, with an explanation of how to use each piece of kit and what to expect on the bank, is something that online-only retailers cannot easily replicate. In this respect, Frankies Fishing Tackle can serve as a useful first stop for those just getting into angling.

Regulars often appreciate the social aspect of calling into a small tackle shop, and Frankies Fishing Tackle benefits from this to some extent. Conversations about recent catches, conditions and venues help build a sense of community among anglers who might otherwise only cross paths on the riverbank. This informal network can provide valuable word-of-mouth recommendations about which rigs, baits and tactics are currently working. For many anglers, that mix of gear, advice and social contact is a key reason they continue to support a local independent retailer.

Accessibility is another practical factor to note. The premises include a wheelchair-accessible entrance, which helps ensure that more anglers can make use of the shop’s services. Being able to access a physical tackle shop is especially important for customers who prefer to check the action of a rod in their own hands, inspect reel build quality or compare different diameters of line before making a purchase. However, those relying on strict time schedules may still need to be cautious and perhaps call ahead, given the occasional reports of opening times not aligning perfectly with expectations.

From the perspective of product categories, Frankies Fishing Tackle seeks to offer most of the typical staples associated with a local angling outlet: basic fishing tackle, a selection of fishing bait when available, terminal tackle, simple luggage and accessories. While it may not compete with large warehouse-style stores for sheer breadth of stock, it aims to cover the most commonly requested items that coarse and sea anglers need for day-to-day fishing. For many customers, the ability to pick up a few packs of hooks, some line and bait on the way to the water is more important than browsing an exhaustive catalogue.

For potential customers assessing whether to visit Frankies Fishing Tackle, the picture is therefore nuanced. On the positive side, there is friendly, experience-based advice, a sense of community, generally fair pricing and a practical selection of core angling gear. On the negative side, there are credible reports of inconsistent communication, occasional issues with returns or faulty products and frustration around opening times and availability. Anglers who value personal interaction, local knowledge and supporting an independent shop may find it a worthwhile place to visit, especially for everyday bits and pieces. Those who prioritise rigid adherence to published hours, highly structured returns policies and the widest possible product choice may decide to use it selectively alongside larger online or chain retailers.

Strengths and weaknesses for anglers

  • Friendly, informal atmosphere with staff who have practical angling experience and are happy to chat about tactics and venues.
  • Fair pricing, with some customers mentioning that they received deals or small extras that added value to their purchases.
  • Convenient for picking up core angling essentials such as hooks, line, weights and other terminal tackle at short notice.
  • Local knowledge that can help visiting or less experienced anglers choose the right gear and methods for nearby waters.
  • Reported inconsistencies in opening times, which can be inconvenient if you are travelling specifically to visit the shop.
  • Mixed experiences with returns and faulty goods, ranging from no‑quibble refunds to customers who say they were unable to get a refund or exchange.
  • Online ordering that, while useful, has occasionally been associated with mis-supplied items and slow or absent responses to follow-up emails.
  • Stock breadth focused on everyday essentials rather than highly specialised or premium tackle lines, which may limit choice for some anglers.

Overall, Frankies Fishing Tackle functions as a traditional independent fishing tackle shop where the personality of the owner, local knowledge and core tackle offering are central strengths, but where consistency in customer service and communication can vary. For anglers weighing up where to buy fishing tackle, fishing rods, fishing reels, fishing bait and other essentials, it may be a useful option, particularly if they value face-to-face advice, yet it is sensible to be aware of the mixed reviews regarding after-sales care and reliability before relying on it as the sole source of equipment.

Other businesses you might be interested in

View All